Not everybody needs all the functionality that the UberMenu Extensions offer – like a sticky menu, conditional menu items, or icons. In an effort to keep the core product as inexpensive as possible and keep the plugin code as lightweight as possible, non-essential components have been broken out into modular extensions which can be added to the UberMenu plugin individually to augment functionality.
In other words, we could charge $40 for UberMenu with all the extensions and the menu management enhancer included – which many customers won’t need – or we can charge $16 for the core plugin and allow customers to pick and choose which functionality they’d like. In the end, this helps our customers save some cash.
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